2 min readAug 10, 2026by jakub
Data Layer
Every GA4 tag needs a data layer, and in most Magento stores that data layer is hard-coded in a theme template. Change what you track and you are editing PHTML, deploying, and hoping the JSON still parses. Qoliber Data Layer replaces that with templates you edit in the admin — and adds a server-side path so conversions still arrive when the browser never reports them.
Latest version: 1.0.0 — changelog
Why it matters
- Ad-blockers and ITP stop costing you conversions.
purchaseis sent from the server at order placement, so a shopper who pays and closes the tab is still counted. - Change tracking without a deployment. Each event is a JSON template edited in the admin, scoped per store view.
- Consent handled properly. Google Consent Mode v2 defaults are emitted before GTM loads, and server-side transmission honours the consent captured at event time — not whatever the shopper clicked later.
- One event, several destinations. GA4, Meta and TikTok receive the same event, so the numbers agree.
- No double counting where it can be avoided. A shared
event_idlets Meta and TikTok collapse the browser and server copies of a conversion into one.
What you get
- 14 GA4 ecommerce events installed ready to use:
view_item,view_item_list,add_to_cart,remove_from_cart,view_cart,begin_checkout,add_shipping_info,add_payment_info,purchase,refund,add_to_wishlist,login,sign_up,search. - A template editor with variable insertion, validation and preview.
- Server-side transmission to GA4 Measurement Protocol, Meta Conversions API, TikTok Events API, and GTM Server-Side via an endpoint override.
- First-touch attribution capture —
gclid,gbraid,wbraid,fbclid,msclkid,ttclidandutm_*stored against the order. - A dispatch log recording every server-side delivery attempt, with configurable retention.
- Four CLI commands for rendering, validation and destination testing.
Supported versions
| PHP | 8.1 – 8.5 |
| Magento / Mage-OS | magento/framework ^103.0.7 (Magento 2.4.6+, Mage-OS equivalents) |