SEO - Custom Tags

General Information

Magento gives you meta-tag fields on products, categories and CMS pages — and stops there. Filtered category pages, search-results pages, customer account pages, paginated archives, custom routes from third-party modules: none of them have an admin-accessible way to control meta titles, descriptions, robots directives or OpenGraph tags.

The Qoliber SEO Custom Tags extension closes that gap. From a single admin grid, your team can set and override meta tags for any URL on the storefront — by exact match, by wildcard pattern, or scoped to specific page types and customer groups. No developer involvement, no template overrides, no surprises.

What Does This Extension Do?

• Centralised meta-tag grid at Marketing → SEO → Dynamic Tags for full CRUD of custom tag rules.
• URL pattern matching — exact match (/sale/black-friday) or wildcard patterns (/shop/watches/*).
• Page-type filtering — target products, categories, CMS pages, custom-route pages independently.
• Override anything Magento emits — meta title, meta description, meta keywords, robots directives, OpenGraph fields. First matching rule wins.
• Customer-group awareness — apply different meta tags to wholesale vs. retail, B2B vs. B2C.
• Active / inactive toggle — pause a rule for the holidays without deleting it.
• Sort-order priority — when multiple rules match, you decide which one applies.

Why Is This a Game Changer?

• Marketing-team-friendly. Anyone who can use a spreadsheet can manage meta tags for any URL on the store. No JIRA tickets, no developer hand-offs, no deployments.
• Goes where Magento can't. Filtered URLs, search results, login pages, paginated archives — all addressable by pattern.
• Safe by default. Rules are inactive until you turn them on, and the robots-directive whitelist (added in 2.1) blocks accidental noindex of your homepage.
• Plays well with the rest of the suite. Integrates with SeoOpengraphTags for social-card overrides and SeoRichSnippets for canonical-aware structured data.

How Does It Work?

When a page renders, the module checks the request URL against every active rule (in priority order) and applies the first match. Whatever fields the rule sets — title, description, robots, OG tags — replace whatever Magento was about to emit. Fields the rule leaves blank fall through to Magento's defaults, so partial overrides are safe.

Example

Pattern	Page type	Meta title override
/shop/watches/men/*	Category	"Men's Watches — Free Shipping Over £100 | MyStore"
/sale	CMS page	"End-of-Season Sale — Up to 60% Off"
/blog/*	Custom	(sets noindex,follow on every blog page during a content rewrite)

Configuration at a glance

Find the rule grid at Marketing → SEO → Dynamic Tags and the global module settings under Stores → Configuration → Qoliber → SEO: Dynamic Tags.

What's New in 2.1

• Stored XSS prevention — meta_title, meta_description and meta_keywords are now sanitised on save (strip_tags() plus control-character stripping).
• Robots-directive whitelist — only canonical combinations (INDEX,FOLLOW, NOINDEX,FOLLOW, etc.) are accepted; arbitrary values rejected at save time.
• Path-normalisation contract locked with 13 unit-test cases covering edge cases in preventRelativePath().